Saturday, November 10, 2007

WHEN COMPANIES FACES PROBLEMS WITH MARKETING TERMS USED: Starbucks and the Ethiopian government have reached an agreement which could help end a dispute over trademarks.
Man holding coffee beans Protecting the birthplace of Coffee.
Ethiopia prides itself as the home of coffee bean cultivation
Starbucks and the Ethiopian government have reached an agreement which could help end a dispute over trademarks. The two sides agreed in principle to sign a licensing and marketing deal
which recognises the importance of Ethiopia's speciality coffee beans .

Cultivation of the coffee bean first began in Ethiopia, and the country has been seeking to trademark its best-known coffee beans.

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