Sunday, November 25, 2007

IS STARBUCKS INVESTING TOO MUCH INTO VISUALS?

Jaggernauth: So how much money does it really cost the Coffee Chain Starbucks to decorate its 15,000 stores world wide at least 8 times a year? We can only imagine? Lets assume it coat the company $2000 per store, times 15000 stores, times 8 a year, thats $240, 000,000 MILLION. Wow...theres some rough calculations for you, please note it could cost less or mored depend on the store size, location, and training that goes for the promotion...

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