JAGGERNAUTHMAR100

CHAPTERS COVERED MAR100: Introduction to Marketing.
Designing Customer-Oriented Marketing Strategies:

-Marketing: is the process of PLANNING, EXECUTING the consumption and DISTRIBUTION of a good or service from manufacturing to satisfying a customer needs.

-Utility: is the want/satisfying power of a goods or service.

-The Marketing Environment: Ethics and Social Responsibility.

-E-Commerce: Marketing globally in the digital age.

-MYOPHIA: cannot see far

.Demographic Marketing
.Target Marketing

TYPES OF MARKETING:
-Personal Marketing
-Place Marketing
-Caused Marketing
-Event Marketing

ELEMENTS OF MARKETING: eg Advertising etc...

Understanding Buyers and Markets
-Consumer Behavior
-Business to Business
-Global Marketing-the new era of shopping online.

MARKETING ENVIRONMENT: TARGET MARKETING
1.Political Marketing: legal Environment
2.Competitive Environment
3.Social/Cultural Environment
4.Economic Environment
5.Technological Environment

MANAGING MARKETING INFORMATION.
MARKETING SEGMENTATION, TARGETING AND POSITIONING.
RELATIONSHIPS MARKETING.

-SEARS CATALOG : First catalog ever published

Social Networking: consists of customers surveys/polls etc. Customers being actively involved.

Global Reach: the capabilities of the Internet on sales online.
Personalization:inner activity with customers interaction online.

Intrenet: allows people/employees to surf the companies institutional data-base. Internal Information.

Extranet: a protective network that allows people to join the company's activities.

PRODUCTS DECISIONS
-Product and Service Strategies.
-Category and Brand management, Customer relationship Management(CRM) and One-to-One marketing.

WEB FUNCTIONS:
1.Communication
2.Entertainment
3.E-Commerce
4.Informatiom


CULTURAL INFLUENCES : can be defined as values, beliefs and taste handed down from one generation to the next.
"IT'S WHO WE ARE"

SOCIAL INFLUENCES: "A rich man is a poor man with more money"
-Norms:values and attitude
-Role:behavior of members
-Status:position of relative position

SOCIAL CLASSES: People in one class inspiring others.

-OPINION LEADERS: are the individuals out of a group that tends to go out and purchase things "FIRSTLY."

-FAMILY INFLUENCES: being influenced by family members or through the culture within a family life-style.