THE COFFEE WORLD...

IN THE WORLD OF COFFEE BUSINESS, WHO DOMINATES IS CRITICAL

Starbucks Coffee Ceo , Howard Schultz, once said, "IT IS CRUCIAL AS WE GROW BIG TO REMAIN SMALL"

SO, is that the true success of this growing coffee giant chain, why do people choose to remain loyal to Starbucks even though McDonalds 'water-down' coffee was rated better quality by some stupid non coffee drinker anaylst.

Well, Starbucks has some surprise coming out soon. I wont say what it is but look out you wanna be Coffee companies, because starbucks is coming for what is theirs...WATCH OUT...

Addidas is investing 80 million in sponsorship for 2008 Olympic Games

ADDIDAS has announce that they will be sponsoring the Chinese Olympics in 2008, sponsorship fees are estimated to be well over 80 million, here is alot of marketin exposure for Addidas . Addidas is said to be hitting the chinese market really hard, with the opening of 2 stores daily.

OOPS!!! MySpace bounce right back @ Microsoft today with the Launching of their Vedio Slideshow...SORRY FACEBOOK.

VS

Microsoft to Pay $240 Million for Stake in FACEBOOK for advertisment purposes.

Competition here for Myspace, Remember Google brought in 1.6 billion in revenue last yr.

The future of GM.

THE FUTURE OF GM:' The VOLT' - in the making.
As the world is affected by climate changes , companies are making environmenatl friendly products to fit in and be recognised for 'embracing the diversity of Global Warming.' the Volt is widely viewed as G.M.’s car of the future, capable of competing with imports like Toyota’s Prius hybrid.
“I think they will build it, because they are very much aware their reputation is on the line.”

Consumer Behavior

CONSUMER BEHAVIOR:

Social and Cultural/ Hollywood Influences: Starbucks Coffee has been rated as the number one 'Retail for frequent customers visits.'

The average STARBUCKS customer visits at least 19 times per month. Putting Starbucks at #1 in comparison to any other retail companies .

Advertising online frustration...

WITH BILLIONS IN ONLINE ADVERTISING AT STAKE, accuracy matters.
Online advertising is expected to generate more than $20 billion this yr, more than double the $9.6 billion from 2004-2006.

But there is a big problem , whose keeping track of theonline traffic on advertisments, Publishers say that ratings companies counts are far off and misleading . Media companies 'visitors' numbers are totally and way far off numbers from the inital publishers causing alot of frustration.

M&M's taking customization to a whole new level

M&M's

With some many competition in the candy industry, M&M's is taking it to a whole new marketing level by allowing companies and people tp customize company Logo's and Personal messages on their M&M candies...This is an ideal gift for any occassion or business event...

Made in the USA: Small successful businesses.

SMALL BUSINESS : JEANS REBORN IN THE USA:
BREAD DENIM JEANS

With denim jeans on high denand right now, local manufacturers are taking full advantage to market these vintage jeans. Its headquarters consist of two desks, a conference table and a clothing rack, all squeezed behind a partition in an office it shares with a larger company. It has just three employees. Its sure-fire business plan? To manufacture $200 vintage-washed, 100 percent organic cotton jeans — not in Asia or Latin America, where the vast majority of jeans are made, but in downtown Los Angeles.

STARBUCKS MARKETING TEAM IS 'DRINKING' IT UP

STARBUCKS MARKETING IS "DRINKING" IT UP: From Coffee > Food> Ice Cream> Brewing Equipments> And now Some fine Liqureur offered in the finest Resturants throughout the world.
Introducing:

Starbucks® Cream Liqueur

a hint of rich Starbucks® coffee. It's a simply way to enhance everyday moments and celebrate special occasions, whether you enjoy it with coffee, on ice or in your favorite creamy cocktail. Best served chilled.

HP: The way it all started out...

: THE WAY IT ALL STARTED OUT:

This is an incrediable story how Hp computers started out some 68 yrs ago.

Two Stanford University graduates, David (Dave) Packard and William (Bill) R. Hewlett, founded Hewlett-Packard Company in 1939 in this Palo Alto, California, garage. The structure is a California State Historical Landmark. (1939). The newly renovated garage, 2005.

Starbucks remains loyal to the business community

SO WHY DOESN'T STARBUCKS OFFER FREE WI-FI

The Truth is Starbucks is always concern for its customers privacy , it has become an environment over the yrs where alot of big business clients conducts their businesses on a daily basis, and for that simple reason, Starbucks remains to be a "PROTECTIVE WIRELESS NETWORK athmosphere' with the T Mobile connections to help Protect people privacy...

NOKIA BOUNCE BACK

Nokia Profit Surges 85 Percent this Yrs as it target poorer nations with Cheaper phones.

NOKIA: the world’s largest maker of cellphones, said today that profit surged 85 percent in the third quarter as strong demand for low-cost phones in Africa, the Middle East and Asia lifted its share of the global market to almost 40 percent.

Google is #1 site for advertising! So why doesn't Google advertise themselves, Thats their success story...

Started out in 2001,
Currently no# 1 advertising site,
Current profit value in 6 yrs, 30 billion.

So how did Google made this happen and still control their composure even though they are the number one advertising site? Believe it or not, They dont advertise a whole lot, so while other companies are trying to expand and spend alot of money advertising mainly through GOOGLE, Google is relaxing, Investing their turnover earnin gs into memory space/technology and giving their shareholders much totalk about and enjoying their earnings.
Google has also inspired MySpace and YOUTube, whom advertise a whole alot, even through GOOGLE.

Great profit for Pepsi Co 3rd QT

PEPSI Co. 3rd Qt Profit Raises 17 Percent

- PepsiCo Inc., the huge beverage and snack foods maker, said Thursday its third-quarter profit rose 17 percent on the strength of its international division and a one-time tax benefit.

FORD : hires top executive to head its marketing

FORD HIRES TOP EXECUTIVE FOR IT'S MARKETING

DEARBORN, Mich., Oct. 11 — The Ford Motor Company said today that it had hired a top executive at Toyota James D. Farley, to head its marketing efforts.

Mr. Farley is the third high-ranking official to leave Toyota for one of the struggling Detroit automakers in recent months.Chrysler hired Toyota’s top American executive, James E. Press, as its president and vice chairman and the head of marketing for Lexus, Deborah Wahl Meyer, to be its chief marketing officer.

Starbucks Coffee True SUCCESS STORY

STARBUCKS COFFEE TRUE SUCCESS STORY

STARBUCKS COFFEE HEADQUARTERS IN SEATTLE


SEATTLES BEST COFFEE- own by Starbucks Coffee

TAZO TEAS - a collection of the finest teas around the world, sold for $1.30 per tea bag in Starbucks stores.


ETHOS WATER- cost 19 cents to produced and is marketed for $2 a bottle, the company automatically makes a 400% profit .

enjoy the Starbucks experience @ home with this espresso machine for $999.

Tommy Lee drinks so much Starbucks Coffe, the company had to Install his personal machines in his home...So, why isn't he a marketing personel, esp. with his celebrity status.

Marketed in most Wholesalers, Retailers, Deli's- Even Pro.Evans is addicted

An old time classic drink from Starbucks Coffeee

OVER 50% of JAMBA JUICE IS OWNED BY STARBUCKS

CEO,Howard Schultz own the

STARBUCKS / i-Tunes

XM SATELLITE RADIO AND STARBUCKS ENTER INTO STRATEGIC MARKETING ALLIANCE

HEAR MUSIC IS OWNED BY STARBUCKS COFFEE .

BRUCE SPRINGSTTEN 'MAGIC' THE BIGGEST TALKED ABOUT CD STARBUCKS HAS RELEASED.
BOB DYLAN
STARBUCKS HEAR MUSIC DOUBLE CD COLLECTION
STARBUCKS EXCLUSIVE GIFE CARD 'RAY CHARLES'
THE STARBUCKS GIFT CARDS IS RESPONSIBLE FOR 20% OF THE COMNPANY'S OVERALL SALES. NEW DESIGN COMES OUT EVERY 6 WEEKS.




Starbucks Entertainment and Lionsgate Announce a Partnership with LIONGATE Films

IN PERSUIT OF HAPPYNESS
HAPPY FEET

BOOKS:

THE KITE RUNNER
A LONG WAY GONE

FOR ONE MORE DAY

Starbucks Product Recall...

STARBUCKS CUPS RECALL: Is Manufacturing in China becoming a big question?
MATTEL was in the news recently about poor/dangerous manufacturing of toys and now it Starbucks. Alot of money and reputation is at stake right now. Not too good for Starbucks.
Business Starbucks recalls plastic cups, citing choking hazard.
» Starbucks recalls plastic cups, citing choking hazard «
The U.S. Consumer Product Safety Commission and Starbucks Corp. announced Tuesday that the coffee chain had recalled about 250,000 children's plastic cups, manufactured in China, because the protruding face can break off and leave small parts and sharp edges exposed if the cup is dropped.

First Marketing Catalog: SEARS

First Marketing Catalog: SEARS
From 1908 to 1940, SEARS ROEBUCKS AND COMPANY sold ready-to-assemble houses through mail order under the Sears Home Brand brand. Model No. 115, pictured here in a catalog advertisement, was sold during the period from 1908 to 1914 at a price of $725.00.

Over 100 yrs ago Present day

My blog is better marketed than the company's very own website.

E-COMMERCE
HOW CAN MY BLOG BE BETTER MARKETED THAN IT'S OWN WEBSITE:

Did you know the starbucks gifts card is responsible for 20% of its total sales?
So why isn't it marketed on the company's website as a Sale$ initative?

A picture on my personal blog makes it clear and very attractive what this card looks like , Thus, is more marketable on my blog than on the company's very own.

And why isn' the main website marketed in diffrent languages to meet people from different backgrounds? Mines would...
VISUALISATION COUNTS- MARKETING NEEDS VISUALISATION for success.

STARBUCKS E- COMMERCE

STARBUCKS E- COMMERCE

Starbucks Coffee 'e-commerce' website is one that is more of INFORMATIVE that has an attractive edge that impresses the general public of the high standars the company does business from purchasing to roasting to delivering a cup of the world's finest coffee. It does not emphasises too much on sales but is very informative and is always updated every 5-6 weeks based on the company's current promotion or seasonal phase.
Below is the link to the company's sales site:
Starbucks Starbucks® Anniversary Blend by Starbucks® Coffee - StarbucksStore.com

STARBUCKS BIGGEST MUSICAL MARKETING EVENT TO-DATE

HOW WILL THIS VENTURE IMPACT THE COMPANY'S FIRST QUARTERLY SALE? WE'll HAVE TO WATCH ON!!!

Starbucks plans iTunes promos, 50 million song giveawayIn an effort to further its partnership with Apple to provide free wireless iPhone and iPod touch access to the iTunes Wi-Fi Music Store, which begins on October 2 with access in 600 New York and Seattle-area locations.

Starbucks will give away 1.5 million iTunes downloads per day from October 2 to November 7, totalling 50 million downloads by the end of the promotion.

This is supposed to increase and boost the company's profity for the first fisical yr.
My personal opinion is, " THIS MUSICAL VENTURE MAY NOT HAVE A BIG IMPACT ON THE COMPANY'S STOCK."
http://www.hearmusic.com/#HOME