WITH BILLIONS IN ONLINE ADVERTISING AT STAKE, accuracy matters.
Online advertising is expected to generate more than $20 billion this yr, more than double the $9.6 billion from 2004-2006.
But there is a big problem , whose keeping track of theonline traffic on advertisments, Publishers say that ratings companies counts are far off and misleading . Media companies 'visitors' numbers are totally and way far off numbers from the inital publishers causing alot of frustration.
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