Jaggernauth: Myspace friendly competitor Facebook members have forced the social networking site to change the way a controversial ad system worked. More than 50,000 Facebook users signed a petition calling on the company to alter or abandon its Beacon advertising technology.
When Facebook users shopped online, Beacon told friends and businesses what they looked at or bought. Many considered the data sharing to be an intrusion that exposed them to more scrutiny than was comfortable.
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