Tuesday, December 11, 2007

Jaggernauth: Here are the MARKETING highlights of my choosen STARBUCKS COFFEE over the past 3 months.

Apple Starbucks





- Starbucks Coffee has signed a major music deal with Apple i-TUNES where music can be downloaded in Starbucks participating stores and APPLE Stores worldwide.
- STARBUCKS COFFEE, has made a deal with the ETHIOPIAN government to use its name to market it coffee by implementing Social programs in africa to benefit the country.
- STARBUCKS COFFEE ADVERTISED majorly to fight competition from McDonalds:1 Billion dollars investment in Espresso machines.
- STARBUCKS was voted as the most frequented visits received by any retail company with an average of 19 visits per month from regular customers.
- Starbucks has had 3 major recalls from its retain servewears.
- Starbucks ADVANT CALENDAR TIMING and DISTRIBUTION was better this year than previous yrs.
- STARBUCKS MARKETED CUSTOMER CUSTOMIZATION CARDS this yr, for the time ever, trying to sell @ least 100 Million in the last 10 business days to christmas.
- STARBUCKS COFFEE STOCKS remained between 23-26 for the past 3 months.

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