Starbucks-Pepsi to expand Ethos Water distribution
STARBUCKS CORP. said it's signed a deal with PEPSI-CO INC to expand distribution of Starbucks-owned ETHOS WATER Seattle-based Starbucks (NASDAQ: SBUX) bought Ethos last year and the water company makes a 5 cent donation with each bottle sold to world clean-water programs.
As part of the deal, Purchase, N.Y.-based PepsiCo (NYSE: PEP) will increase the distribution of Ethos water, which is currently sold in 5,000 Starbucks stores and several small U.S. retailers.
"We will ultimately increase Ethos Water's reach to more than 100,000 points of distribution," said Gerry LopThe world's biggest specialty coffee company has also extended its footprint into the ready-to-drink sector with an equally successful bottled Frappuccino in association with PEPSICO, as well as a range of premium ice cream products. Yet for all its commercial acumen, Starbucks prefers to think of itself as a lifestyle brand, a home teraway from home, a personality choice.ez, president, Starbucks Global Consumer Products, in a statement. Starbucks and Ethos are committed to raising awareness of the World Water Crisis and to empowering people to make a difference with every purchase of Ethos. Every time you purchase a bottle of Ethos™ Water we will contribute US $0.05 toward our goal of raising at least US $10 million by 2010. For all bottles sold in Starbucks stores in Canada Ethos™ Water donates C$0.10 toward this mission.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment