MARKETING PLANS FOR STARBUCKS COFFEE- "COFFEE IS CULINARY"
STARBUCKS is committed to market its product 'coffee' in diffrent means throughout the year. The innovative marketing team of starbucks is mostly responsible for the company's success thorouhout the years.
The most recent marketing plan for Starbucks is logo by the theme 'COFFEE IS CULINARY.' In Q4 starbucks is teaming up with award-winning chef and author MARCUS SAMUELSON to create two wonderful coffees and food pairings to showcase their expertise.Coffees are:
1. Ubora Blend- mixture of the finest coffees from Africa.
2. Joya Del Dia Blend mixture of the finest coffees from Latin America
Food Pairings: Chocolate Cinnamon Cake and Pumpkin Loaf for the fest of season.
This is all in an effort to make customers educated with COFFEE regions and food pairings.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment