Friday, September 21, 2007

STARBUCKS SOCIAL RESPONSIBLITY

Starbucks SOCIAL RESPONSIBILITY
Starbucks Coffee is committed and dedicated in the sustainability of their coffee market for years to come, and they simply start off by doing so with strong business relationships with Coffee farmers throughout the world, mainly, the Latin America and Africa regions, where farmers can get loans and adivce for their plantation.

Doing Business in a Different Way Contributing positively to our communities and environment is so important to Starbucks that it’s one of the six guiding principles of our mission statement . We work together on a daily basis with partners (employees), suppliers and farmers to help create a more sustainable approach to high-quality coffee production, to help build stronger local communities, to minimize our environmental footprint and to be responsive to our customers’ health and wellness needs.

STARBUCKS MISSION STATEMENT: The true success guideline for this company.

1.Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.

2.The following six guiding principles will help us measure the appropriateness of our decisions:Provide a great work environment and treat each other with respect and dignity.

3.Embrace diversity as an essential component in the way we do business.Apply the highest standards of excellence to the purchasing, roasting and fresh delivery of our coffee.

4.Develop enthusiastically satisfied customers all of the time.Contribute positively to our communities and our environment.

5.Recognize that profitability is essential to our future success.

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