JAGGERNAUTHMAR100

WHEN TIMING AND DISTRIBUTION MATTERS FOR A COMPANYS SUCCESS

Jaggernauth: As per our discussion in class, TIMING and DISTRIBUTION @ times may be crucial for some business success. Take for instance the STARBUCKS ADVANT CALENDAR it is offered every year, during the past few yrs this item hasn't been selling too much because it is always introduced @ a later time in November. But because of this yrs early holiday roll off it was introduced in the early part of Nov. Because of the early release date of this item this yr, All of the ADVENT calendars are sold out...TIMING MATTERS...