Jaggernauth: Here are the MARKETING highlights of my choosen STARBUCKS COFFEE over the past 3 months.
- Starbucks Coffee has signed a major music deal with Apple i-TUNES where music can be downloaded in Starbucks participating stores and APPLE Stores worldwide.
- STARBUCKS COFFEE, has made a deal with the ETHIOPIAN government to use its name to market it coffee by implementing Social programs in africa to benefit the country.
- STARBUCKS COFFEE ADVERTISED majorly to fight competition from McDonalds:1 Billion dollars investment in Espresso machines.
- STARBUCKS was voted as the most frequented visits received by any retail company with an average of 19 visits per month from regular customers.
- Starbucks has had 3 major recalls from its retain servewears.
- Starbucks ADVANT CALENDAR TIMING and DISTRIBUTION was better this year than previous yrs.
- STARBUCKS MARKETED CUSTOMER CUSTOMIZATION CARDS this yr, for the time ever, trying to sell @ least 100 Million in the last 10 business days to christmas.
- STARBUCKS COFFEE STOCKS remained between 23-26 for the past 3 months.
Tuesday, December 11, 2007
Monday, December 10, 2007
WHEN TIMING AND DISTRIBUTION MATTERS FOR A COMPANYS SUCCESS
Jaggernauth: As per our discussion in class, TIMING and DISTRIBUTION @ times may be crucial for some business success. Take for instance the STARBUCKS ADVANT CALENDAR it is offered every year, during the past few yrs this item hasn't been selling too much because it is always introduced @ a later time in November. But because of this yrs early holiday roll off it was introduced in the early part of Nov. Because of the early release date of this item this yr, All of the ADVENT calendars are sold out...TIMING MATTERS...
Jaggernauth: As per our discussion in class, TIMING and DISTRIBUTION @ times may be crucial for some business success. Take for instance the STARBUCKS ADVANT CALENDAR it is offered every year, during the past few yrs this item hasn't been selling too much because it is always introduced @ a later time in November. But because of this yrs early holiday roll off it was introduced in the early part of Nov. Because of the early release date of this item this yr, All of the ADVENT calendars are sold out...TIMING MATTERS...
Sunday, December 9, 2007
Saturday, December 8, 2007
CITIGROUP HAS A NEW CEO IN MIND
Jaggernauth: Rumor has it that citgroup is having a new CEO sometime soon, Mr. Vikram PAndit...Will he rescue this group that is in big business debt...Lets watch and see...
WHOM IS VIKRAM PANDIT BIO:Pandit, born in India, spent the bulk of his career at Morgan Stanley (Charts, Fortune 500), where he headed the global equities business and later was president and chief operating officer of the firm's institutional secLike a lot of Wall Street's flickering stars, Pandit launched a hedge fund
.
Jaggernauth: Rumor has it that citgroup is having a new CEO sometime soon, Mr. Vikram PAndit...Will he rescue this group that is in big business debt...Lets watch and see...
WHOM IS VIKRAM PANDIT BIO:Pandit, born in India, spent the bulk of his career at Morgan Stanley (Charts, Fortune 500), where he headed the global equities business and later was president and chief operating officer of the firm's institutional secLike a lot of Wall Street's flickering stars, Pandit launched a hedge fund
.
Then, Citigroup, reeling from its own slew of top-level departures, brought Pandit's firm, Old Lane Partners, for a price estimated at more than $800 million. urities and investment banking group.
TWO WINDOW WASHERS FELL FROM A NYC 47 FL BUILDING, ONE DIED...
Jaggernauth: Two brothers who worked together as window washers plunged 47 stories yesterday morning with their scaffold from the roof of an Upper East Side apartment building. One was killed, cut in half by a wooden fence in an alley below, and the other was gravely injured but somehow survived.
Friday, December 7, 2007
Thursday, December 6, 2007
COCO- COLA is keeping the experience within, current president and chief operation officer has been promoted to Chief Executive.
Jaggernauth: COKECOLA has recently promoted their current president and chief operations officer to Cheif Executive officer.
Jaggernauth: COKECOLA has recently promoted their current president and chief operations officer to Cheif Executive officer.
Mr. Kent joined Coca-Cola in 1978 and has served in a variety of marketing and operations roles, largely overseas.
AIRLINES ARE FORCED TO KEEP UP WITH TODAYS TECHNOLOGY:
Jaggernauth: Airlines are forced to invest in advanced communication technology to keep up with their customers demands and request. Queens based JETBLUE airlines has announced that they will be offering free email and messaging from their airlines in the coming week, while American Airlines, Virgin America and Alaska Airlines plan to offer a broader Web surfing experience in the coming months.
Jaggernauth: Airlines are forced to invest in advanced communication technology to keep up with their customers demands and request. Queens based JETBLUE airlines has announced that they will be offering free email and messaging from their airlines in the coming week, while American Airlines, Virgin America and Alaska Airlines plan to offer a broader Web surfing experience in the coming months.
Wednesday, December 5, 2007
WHERE DOES MACY'S STANDS IN THE REATIL DEPARTMENT WORLD OF FINE SHOPPING.
Jaggernauth: So many people think that Macy's is the top Retail Dpt store in the US, So where does MACY'S stands, here's my assumption.
1.2.3.4.5.6.
Jaggernauth: So many people think that Macy's is the top Retail Dpt store in the US, So where does MACY'S stands, here's my assumption.
1.2.3.4.5.6.
FACEBOOK LIED TO THEIR USERS AND THEN APOLOGISE...
Jaggernauth: FACEBOOK, apologise to its users today for selling their privacy out, something they promosed was going to be kept private and cponfidential.
Mr. Zuckerberg’s apology-“The user needs to decide how their information is going to be used, whether it’s going to be used for targeting at all, which advertisers have access to it and whether Facebook has the right to collect and analyze it,” he said
Jaggernauth: FACEBOOK, apologise to its users today for selling their privacy out, something they promosed was going to be kept private and cponfidential.
Mr. Zuckerberg’s apology-“The user needs to decide how their information is going to be used, whether it’s going to be used for targeting at all, which advertisers have access to it and whether Facebook has the right to collect and analyze it,” he said
Monday, December 3, 2007
DELL SIGNED A 4.5 Billion ADVERTISMENT DEAL with a LONDON BASE COMPANY FOR AD, WPP Group PLC.
.Jaggernauth: Dell Inc. Has announced today that they have signed a 4.5 Billion dollar, 3 yrs Ad contract with WPP Group Plc, a london base AD agency...Dell is amongst the top 3 best sellers for computers in america...
.Jaggernauth: Dell Inc. Has announced today that they have signed a 4.5 Billion dollar, 3 yrs Ad contract with WPP Group Plc, a london base AD agency...Dell is amongst the top 3 best sellers for computers in america...
Sunday, December 2, 2007
FACEBOOK UNDER PRESSURE AGAIN:
Jaggernauth: Myspace friendly competitor Facebook members have forced the social networking site to change the way a controversial ad system worked. More than 50,000 Facebook users signed a petition calling on the company to alter or abandon its Beacon advertising technology.
Jaggernauth: Myspace friendly competitor Facebook members have forced the social networking site to change the way a controversial ad system worked. More than 50,000 Facebook users signed a petition calling on the company to alter or abandon its Beacon advertising technology.
When Facebook users shopped online, Beacon told friends and businesses what they looked at or bought. Many considered the data sharing to be an intrusion that exposed them to more scrutiny than was comfortable.
Saturday, December 1, 2007
CHAVEZ PROMISE TO HALT ALL OIL SHIPMENTS TO THE US IF THE VOTE COMES OUT 'YES'- OIL prices may go up again...
Jaggernauth: OHH boy am I one happy camper, I am one happy MTA user, Yes the MTA is going my way, they might be running a bit late but they're going my way.
Earlier today Venezulian president Hugo Chavez made a scary tret to the US with their 0il supply, regarding the elections coming up...
"We're not really confronting those peons of imperialism," Chavez said, alluding to his Venezuelan opponents. "Our true enemy is called the North American empire, and ... we're going to give another knockout to Bush
Jaggernauth: OHH boy am I one happy camper, I am one happy MTA user, Yes the MTA is going my way, they might be running a bit late but they're going my way.
Earlier today Venezulian president Hugo Chavez made a scary tret to the US with their 0il supply, regarding the elections coming up...
"We're not really confronting those peons of imperialism," Chavez said, alluding to his Venezuelan opponents. "Our true enemy is called the North American empire, and ... we're going to give another knockout to Bush
THE RETUREN OF THE MAD MAN-IMUS IS SPARKING QUESTIONS.
Jaggernauth: Don Imus is scheduled to returned to the radio on monday morning. The crazy remarks made by this radiop personality cost him 8 months off the airwaves and with his return ...There's alot of questions in the air...He will be broadcasting across from the madison square garden 6-9am weekdays for WCABC.
Jaggernauth: Don Imus is scheduled to returned to the radio on monday morning. The crazy remarks made by this radiop personality cost him 8 months off the airwaves and with his return ...There's alot of questions in the air...He will be broadcasting across from the madison square garden 6-9am weekdays for WCABC.
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