Jaggernauth: Here are the MARKETING highlights of my choosen STARBUCKS COFFEE over the past 3 months.

- Starbucks Coffee has signed a major music deal with Apple i-TUNES where music can be downloaded in Starbucks participating stores and APPLE Stores worldwide.
- STARBUCKS COFFEE, has made a deal with the ETHIOPIAN government to use its name to market it coffee by implementing Social programs in africa to benefit the country.
- STARBUCKS COFFEE ADVERTISED majorly to fight competition from McDonalds:1 Billion dollars investment in Espresso machines.
- STARBUCKS was voted as the most frequented visits received by any retail company with an average of 19 visits per month from regular customers.
- Starbucks has had 3 major recalls from its retain servewears.
- Starbucks ADVANT CALENDAR TIMING and DISTRIBUTION was better this year than previous yrs.
- STARBUCKS MARKETED CUSTOMER CUSTOMIZATION CARDS this yr, for the time ever, trying to sell @ least 100 Million in the last 10 business days to christmas.
- STARBUCKS COFFEE STOCKS remained between 23-26 for the past 3 months.

WHEN TIMING AND DISTRIBUTION MATTERS FOR A COMPANYS SUCCESS

Jaggernauth: As per our discussion in class, TIMING and DISTRIBUTION @ times may be crucial for some business success. Take for instance the STARBUCKS ADVANT CALENDAR it is offered every year, during the past few yrs this item hasn't been selling too much because it is always introduced @ a later time in November. But because of this yrs early holiday roll off it was introduced in the early part of Nov. Because of the early release date of this item this yr, All of the ADVENT calendars are sold out...TIMING MATTERS...

HOLIDAY HOTTEST GIFTS:
Jaggernauth: Even if youre not big on jeans you will like a pair of NUDIES JEANS, its made in Europe and offers a diffrent style of fashion. A pair goes for $220 and up and its worth it...They're selling like crazy...

Other Hot items are Digital cameras , iPODS...

CITIGROUP HAS A NEW CEO IN MIND

Jaggernauth: Rumor has it that citgroup is having a new CEO sometime soon, Mr. Vikram PAndit...Will he rescue this group that is in big business debt...Lets watch and see...

WHOM IS VIKRAM PANDIT BIO:Pandit, born in India, spent the bulk of his career at Morgan Stanley (Charts, Fortune 500), where he headed the global equities business and later was president and chief operating officer of the firm's institutional secLike a lot of Wall Street's flickering stars, Pandit launched a hedge fund
.

Then, Citigroup, reeling from its own slew of top-level departures, brought Pandit's firm, Old Lane Partners, for a price estimated at more than $800 million. urities and investment banking group.

TWO WINDOW WASHERS FELL FROM A NYC 47 FL BUILDING, ONE DIED...

Jaggernauth: Two brothers who worked together as window washers plunged 47 stories yesterday morning with their scaffold from the roof of an Upper East Side apartment building. One was killed, cut in half by a wooden fence in an alley below, and the other was gravely injured but somehow survived.

OPRAH WINFREY JOINS OBAMA CAMPAIGN

Jaggernauth: Oprah Winfrey has announced earlier this afternoon that she will be supporting Mr. Obama 's Campaign, and urges people to listen what he has to say and what he has to offer. She has also raised over $3 Million dollars for his campaign thus far...

COCO- COLA is keeping the experience within, current president and chief operation officer has been promoted to Chief Executive.

Jaggernauth: COKECOLA has recently promoted their current president and chief operations officer to Cheif Executive officer.

Mr. Kent joined Coca-Cola in 1978 and has served in a variety of marketing and operations roles, largely overseas.

AIRLINES ARE FORCED TO KEEP UP WITH TODAYS TECHNOLOGY:

Jaggernauth: Airlines are forced to invest in advanced communication technology to keep up with their customers demands and request. Queens based JETBLUE airlines has announced that they will be offering free email and messaging from their airlines in the coming week, while American Airlines, Virgin America and Alaska Airlines plan to offer a broader Web surfing experience in the coming months.

WHERE DOES MACY'S STANDS IN THE REATIL DEPARTMENT WORLD OF FINE SHOPPING.
Jaggernauth: So many people think that Macy's is the top Retail Dpt store in the US, So where does MACY'S stands, here's my assumption.

1.2.3.4.5.6.

7.

FACEBOOK LIED TO THEIR USERS AND THEN APOLOGISE...
Jaggernauth: FACEBOOK, apologise to its users today for selling their privacy out, something they promosed was going to be kept private and cponfidential.

Mr. Zuckerberg’s apology-“The user needs to decide how their information is going to be used, whether it’s going to be used for targeting at all, which advertisers have access to it and whether Facebook has the right to collect and analyze it,” he said

DELL SIGNED A 4.5 Billion ADVERTISMENT DEAL with a LONDON BASE COMPANY FOR AD, WPP Group PLC.
.Jaggernauth: Dell Inc. Has announced today that they have signed a 4.5 Billion dollar, 3 yrs Ad contract with WPP Group Plc, a london base AD agency...Dell is amongst the top 3 best sellers for computers in america...

GM TAKES A HIT IN SALES:
Jaggernauth: General Motors announced today thay their sales has dropped 11% in November. Putting Nissan in a 6.1 % increase and HONDA in a 4.7% increase. Someone needs to do their job right over there...

HEALTH NEWS: NEW BRAIN TEST CAN PICK UP Anorexia










Jaggernauth: Doctors have revealed today that with a new brain test, They are capable of picking up Anorexia in a simple brain test...Heres an oppurtunity for the fashion industry females to take advantage...laugh...seriously

FACEBOOK UNDER PRESSURE AGAIN:

Jaggernauth: Myspace friendly competitor Facebook members have forced the social networking site to change the way a controversial ad system worked. More than 50,000 Facebook users signed a petition calling on the company to alter or abandon its Beacon advertising technology.

When Facebook users shopped online, Beacon told friends and businesses what they looked at or bought. Many considered the data sharing to be an intrusion that exposed them to more scrutiny than was comfortable.

CHAVEZ PROMISE TO HALT ALL OIL SHIPMENTS TO THE US IF THE VOTE COMES OUT 'YES'- OIL prices may go up again...
Jaggernauth: OHH boy am I one happy camper, I am one happy MTA user, Yes the MTA is going my way, they might be running a bit late but they're going my way.
Earlier today Venezulian president Hugo Chavez made a scary tret to the US with their 0il supply, regarding the elections coming up...
"We're not really confronting those peons of imperialism," Chavez said, alluding to his Venezuelan opponents. "Our true enemy is called the North American empire, and ... we're going to give another knockout to Bush

THE RETUREN OF THE MAD MAN-IMUS IS SPARKING QUESTIONS.

Jaggernauth: Don Imus is scheduled to returned to the radio on monday morning. The crazy remarks made by this radiop personality cost him 8 months off the airwaves and with his return ...There's alot of questions in the air...He will be broadcasting across from the madison square garden 6-9am weekdays for WCABC.

ALL HELL BROKE LOOSE IN POLITICAL CAMPAIGN TODAY
Jaggernauth: Earlier this evening all hell broke loose @ one of MS.Hillary Clinton Political Campaign when a disturbed man walk in and claimed to have a bomb strapped on his shirt...Mr. Obama was also conducting his campaign in the same community in Rochester N.H and both campaigns were forced t
o evacuate its people...No one was harmed during this standoff that seems to be a fake stunt.

What significance does Lighting the Rockefeller Center Tree have on NYC:
Jaggernauth: The lighting of the rockefeller centre tree is the official symbol of christmas in NYC, that means businesses are excited to see the tree lit. More visitors for NYC...WHAT A WAY TO GO...TREES UP ...WRITERS STRIKE IS OVER...

WRITERS STRIKE A DEAL: ITS NEVER TOO LATE.
EVERYONE BENEFITS.
Jaggernauth: With the writers strike now over, NYC can go back to normalcy, businesses can still be productive during the holiday season, and the city can now offer broadway to foregin visitors that visits this part of our culture...Its a win -win situation at this point...

KEEPING UP WITH THE MARKET:

Jaggernauth: Dell computers has announced earlier today that its sales has risen to 26% in the 3rd fisical yr Qt...With an estimated vale of $766 million profit wise and some 15.6 million in share gain for the QT...Even though HP and Apple MAC is in high demand...Dell computers are still maintaiang its sales...

KEEPING UP WITH THE MARKET:
Jaggernauth: Dell computers has announced earlier today that its sales has risen to 26% in the 3rd fisical yr Qt...With an estimated vale of $766 million profit wise and some 15.6 million in share gain for the QT...Even though HP and Apple MAC is in high demand...Dell computers are still maintaiang its sales...

PUBLICITY: NOT PAID. non-personal demand of product/ services throguh broadcasting.
Jaggernauth: these days Celebrities have their own Personal Public Relations working very closely with Private Publicist to be seen more often in the media...Mainly in magazines and celebrity gossip news papers.
EXAMPLE THIS ARTICLE ABOUT KANYE WEST: Technically is a peice of news profile with the Rapper but @ the same time promoting his music album:



Evel Knievel, Kanye West Settle Lawsuit
Wed, 28 Nov 2007 18:23:09 Rate news: +0 TAMPA, Fla. (AP) - Evel Knievel and Kanye West have worked it out. The 69-year-old iconic motorcycle daredevil said he and West met at his Clearwater condo recently. They settled a federal lawsuit over the use of Knievel's trademarked image in a popular West music video.oting his music album...

PUBLIC RELATIONS: "STIMULATION OF DEMAND"- To promote a product or business.
Jaggernauth: As per our discussion in class regarding public relations. Ms.Oprah Winfrey has an External form of public relations that promotes her business away from her usual TV show . Its called the "O MAGAZINE' and it goes for $18 subscription monthly...It helps her viewers and fans to stay in touch with her promotion even when they cant afford to watch her TV show.

THE EVOLUTION OF MUSIC: how music has marketed over the years.

Jaggernauth- The ways music has changed and marketed over the years is truly remarkable...From , Wax Records, To Lps, to Cassette, Cd's, MP3's that are now seemed to be outdated already, Digitl music I-Pod players with vedio capabilities, and how about the ZUNE share music media...Music is a billion dollar business and there always seemed to be a new marketed way for it...

RECORDSLP'SCASSETTECD'sMP3's

IS STARBUCKS INVESTING TOO MUCH INTO VISUALS?

Jaggernauth: So how much money does it really cost the Coffee Chain Starbucks to decorate its 15,000 stores world wide at least 8 times a year? We can only imagine? Lets assume it coat the company $2000 per store, times 15000 stores, times 8 a year, thats $240, 000,000 MILLION. Wow...theres some rough calculations for you, please note it could cost less or mored depend on the store size, location, and training that goes for the promotion...

HERES STARBUCKS PRESIDENTS COMMENTS AND VIEWS ON THE COMPANY'S PROGRESS AND SETBACKS.
JIM L DONALD.
Starbucks lost customers after an increase in late July of 9 cents a cup caused some customers to go to competitors instead. Margins have also been hurt by higher dairy costs and the sales of less-profitable breakfast sandwiches and salads.Unbeknownst to us, we saw economic headwinds that quite frankly came up probably stronger than I thought,” Mr. Donald said.
“The consumer is being faced with rising costs in every sector of their lives, and so part of that is reflecting on us.”Fourth-quarter net income advanced to $158.5 million, or 21 cents a share, from $117.3 million, or 15 cents, a year earlier, the company, based in Seattle, said in a statement. The results matched analysts’ estimates. Revenue climbed 22 percent, to $2.44 billion.

STARBUCKS CEO 'HOWARD SCHULTZ' IS PROBALLY MOVING BACK TO NYC. MS. SCHULTZ JUST BOUGHT A 30 MILLION APARTMENT IN NYC...
JAGGERNAUTH-The New York Post reported this week that Starbucks chairman Howard Schultz ,is buying a sprawling Fifth Avenue apartment "with gorgeous views of Central Park." The sale price is estimated at between $25 million and $30 million. The brooklyn born inspirational CEO is a man who knows how to maintain his composure, and so maybe thats why hes coming back to NYC .

POPE BENEDICT XVI is due to visit New York in April:Jaggernauth- New Yorkers will be treated to a warm visit from the Pope in April, he is scheduled to visit the Yankees Stadium , WTC site and The United Nations. This is going to be a major event where alot of money is going to be invested by many people inclusing the Business Community and The Government. I wonder how much security will cost the nation...

Data Leak in Britain Affects 25 Million LONDON, — The British government struggled Wednesday to explain its loss of computer disks containing detailed personal information on 25 million Britons, including an unknown number of bank account identifiers, in what analysts described as potentially the most significant privacy breach of the digital era.

It has defended its decision not to disclose the loss until Tuesday, 10 days after it had been informed, saying banks had asked for time to put heightened security measures in place first.

The data went astray in October, after two computer disks that contained information on families that receive government financial benefits for children were sent out from a government tax agency unregistered, via a private delivery service.

Starbucks Chairman Receives First Magazine Award For Responsible Capitalism

LONDON, Howard Schultz, chairman, Starbucks Coffee Company (NASDAQ:SBUX), has been awarded the prestigious First Magazine Award for Responsible Capitalism 2007.

Presented by the Chancellor of the Exchequer, the Rt. Hon Alistair Darling MP, the annual award recognises business leaders who put social responsibility at the heart of their commercial strategy. In making the award, the judging panel considers a company's commitment to establishing a responsible approach to business, its relationship with its customers, suppliers and the local communities it operates in.

On receiving the award Schultz said, "It is a great privilege to receive this recognition. Starbucks is committed to doing business responsibly and ethically, and it is an honour to be recognised in this way as a socially responsible company, both in the communities where we have retail locations and the countries where our coffees are grown.

WRITERS STRIKE COST ABOUT $2MILLION A DAY

“Our estimate of $2 million a day was constructed as a very short-term thing, recognizing that as times goes on, travel plans are more subject to change,” Mr. Braconi said.On Tuesday, the fourth day of the strike, the city comptroller, William C. Thompson Jr., estimated that the economic losses from the theater strike amounted to about $2 million per day. The estimate was based on survey data relating to Broadway ticket sales, the proportion of tickets sold to different market segments, and the total spending of those patrons on tickets, dining, shopping and other nontheater activities.

BIG INVESTMENT FROM IN RUSSIA:
IS this the right timing for more big investments ...

About Merrill Lynch
Merrill Lynch is one of the world's leading wealth management, capital markets and advisory companies, with offices in 38 countries and territories and total client assets of approximately $1.7 trillion. As an investment bank, it is a leading global trader and underwriter of securities and derivatives across a broad range of asset classes and serves as a strategic advisor to corporations, governments, institutions and individuals worldwide. Merrill Lynch owns approximately half of BlackRock, one of the world's largest publicly traded investment management companies, with more than $1 trillion in assets under management

About NBT
National Bank TRUST is among the top 30 Russian banks (according to the Central Bank of Russia); with assets of 54.977 billion rubles and shareholders equity of 5.497 billion rubles according to IFRS accounts at the end of 1H2007. NBT is one of the leading retail and SME Russian banks currently present in over 140 cities throughout the Russian Federation.

About TIB
TRUST Investment Bank is one of Russia's leading capital markets institutions bringing strategic solutions to corporate Russia; with assets of 43.646 billion rubles and shareholders equity of 6.633 billion rubles according to IFRS accounts at the end of 1H2007.

SO MUCH MERGING THESE DAYS:

Just when airlines are emerging from bankruptcy and starting to post the best profits since 2001, the industry’s future is shakier than ever. But it doesn’t take a crystal ball to see that consolidation is on the horizon. It’s just a matter of when and how.

Goldman Sachs analyst Robert Barry wrote Thursday that “all airline management teams and boards have been discussing consolidation ad nauseam, for months if not longer.” United Airlines has made no secret that it would entertain a partnership. And Northwest has been open to talks as well. But so far, airlines have been all talk and no action.

“Everybody’s filling up their dance cards but nobody’s dancing yet,’’ said airline analyst Ray Neidl with Calyon Securities.

Retailers rolled out early marketing plans this YR, Sales started way before Thanksgiving:

Reatilers started out early this year to boost Sales. Starbucks the world's most frequently visited retail was the first to jump into the holiday theme...STARBUCKS coffee even started TV AD's this year, investing millions of dollars to boost Holiday beverage sales ...NOV 11th to be exact...Macys can be seen full of shoppers and so call sales daily as the holiday approaches...

ADVERTISMENT: STARBUCKS launches its TV AD'S tonight to promote sales of it's holiday beverages.
Starbucks TV Campaign is Culture ShiftStarbucks's first national TV ad campaign marks a turnabout for the coffee giant, which built itself into a global chain with word-of-mouth buzz.

Starbucks Corp. started its first national brand campaign on television Friday night, as one of the world's most successful consumer brands tries mass marketing to jump-start slowing sales growth.

The decision is a cultural turnabout for the coffee giant, which built itself into a global chain by harnessing word-of-mouth buzz. Starbucks's chairman, Howard Schultz, wrote a decade ago: "[B]y its very nature, national advertising fuels fears about ubiquity."